PDP optimization for sellers and marketplaces

Turn EANs and seller listings intoPDPs that sell

EANScan helps platform sellers and marketplace teams transform thin supplier data into differentiated titles, bullets, attributes, and SEO copy so shoppers trust faster and buy with fewer doubts.

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For platform sellers

Stand out when every competitor starts from the same supplier feed.

For SMB marketplaces

Raise listing quality without slowing seller onboarding.

For lean catalog teams

Launch more references with less manual rewriting.

PDP quality scan

From thin listing to buyer-ready page

Score

92/100

Before

Supplier copy

Basic specs, duplicated text, no buyer argument, weak search terms.

After EANScan

Conversion-ready PDP

Clear title, benefit-led bullets, structured attributes, and SEO copy.

Searchable title

Buyer-focused bullets

Structured attributes

SEO-ready copy

Built for products you sell on your own store, seller platforms, or a marketplace catalog.

Who it is for

Better PDPs for sellers, marketplaces, and lean catalog teams

The same weak product data shows up in three places: seller listings, marketplace catalogs, and ecommerce product pages. EANScan turns that raw data into content that helps shoppers understand, compare, and buy.

Sellers on platforms

Improve listings before traffic arrives: sharper titles, richer bullets, cleaner attributes, and copy that makes your offer feel trustworthy.

Small and mid-sized marketplaces

Standardize seller-submitted content, reduce messy PDPs, and make every category feel curated without hiring a content army.

Retail and ecommerce teams

Use EANs, CSV import, or API workflows to create product content at catalog scale while keeping brand tone consistent.

Conversion levers

Every PDP should answer the buyer's doubts

EANScan does more than fill a description field. It improves the product page signals that influence search, confidence, and purchase intent.

Differentiate

Move beyond copied supplier text with brand-aware selling angles.

Build trust

Turn raw specs into clear benefits and complete attributes.

Get found

Generate SEO-ready titles and descriptions from verified product data.

The problem

Generic PDPs don't convert. Yours should.

Most sellers and marketplaces publish the same thin product data they receive from suppliers or sellers. The result: product pages that look interchangeable, feel incomplete, and leak conversion.

Generic supplier descriptions

Copied from data sheets, not written to sell. The same product story appears on every competing listing.

Seller onboarding slows down

Teams lose time cleaning incomplete titles, missing attributes, and inconsistent seller copy.

No differentiation

When every PDP says the same thing, shoppers choose on price or leave to compare somewhere else.

Weak content kills conversion

Bland product pages create doubts, lower add-to-cart confidence, and make paid traffic more expensive.

Scaling is painful

Enriching hundreds or thousands of PDPs manually is expensive. Most catalogs stay half-done.

SEO left on the table

Supplier and seller copy is rarely optimized for search. Better PDPs capture demand earlier.

How it works

From raw listing to improved PDP in three steps

Use EANs, seller files, or API calls to generate publish-ready product content that fits your channel and buyer.

Step 01

Import EANs or listings

Upload a CSV, paste EAN codes, or connect via API. EANScan retrieves, checks, and structures product information automatically.

Step 02

Generate PDP assets

AI generates titles, descriptions, bullet points, attributes, and SEO copy adapted to your brand tone, category, and buyer.

Step 03

Publish better PDPs

Review, export, or send through API. Your product pages are differentiated, structured, SEO-ready, and easier to trust.

AI assistant ready

Put EANScan inside your terminal, scripts, and AI agents

Your team should not need to open another dashboard every time a PDP needs work. The EANScan CLI and MCP server let operators, developers, and AI assistants enrich product pages directly where catalog work already happens.

CLI for fast catalog operations

Look up one EAN, enrich batches concurrently, choose a locale, or emit clean JSON for scripts and PIM workflows.

MCP server for AI assistants

Expose product enrichment as a tool inside Claude Code, Claude Desktop, GitHub Copilot in VS Code, and MCP-compatible agents.

Structured output agents can use

Return human-readable descriptions plus full product objects, including title, description, features, price, images, and locale-aware content.

Claude CodeClaude DesktopGitHub CopilotMCP clients

eanscan-cli@0.1.1

Install

npm install -g eanscan-cli

Batch or script

eanscan 5449000000996 -l fr --json

MCP tool

lookup_ean({ ean, locale })

Ask your assistant to look up an EAN in French, generate PDP bullets, or enrich seller content without leaving the conversation.

Published on npm as eanscan-cli. Node 22+.

View npm package

Results

PDP quality that catalog teams can feel immediately

10x

Faster PDP content production

+35%

Conversion uplift observed after richer PDPs

50K+

EANs enriched across pilot catalogs

Responsable Digital & InnovationKing Jouet

Works with the selling stack your team already uses

Amazon

eBay

Shopify

WooCommerce

Magento

PrestaShop

Pricing

Start improving PDPs without a long project

Use the live scanner, import a CSV, or connect through API when your catalog is ready to scale.

Growth sellers

For sellers and ecommerce teams improving their first PDP batches

€99/ month

1,000 EAN-to-PDP enrichments / month
Brand tone and buyer persona configuration
Platform-ready titles, bullets, and SEO copy
CSV import and export
Email support

Start free trial

Marketplace

For marketplaces, large catalogs, and custom workflows

Custom

High-volume PDP enrichment
Seller content normalization rules
Dedicated account manager
PIM and CMS integration
SLA and premium support
On-premise option

Contact sales

FAQ

Frequently asked questions

From an EAN code or seller listing, EANScan generates stronger product titles, descriptions, bullet points, key selling arguments, SEO-ready copy, structured attributes, and enriched PDP content ready for review and publishing.

Yes. EANScan lets you configure your brand voice, tone guidelines, and target customer personas. Every piece of generated content is adapted to match your brand identity — not generic AI-generated filler.

Yes. EANScan is API-first, and the eanscan-cli package adds a command-line tool plus an MCP server. Your team can integrate EAN-to-content generation into a PIM, CMS, script, Claude, GitHub Copilot, or any MCP-compatible workflow.

Yes. EANScan includes a review and editing workflow. Your catalog team can review, adjust, and approve generated content before publishing. You stay in control of every product page.

Both. Platform sellers use EANScan to differentiate listings and improve product-page quality. Marketplace operators use it to standardize seller content, enrich thin PDPs, and improve catalog consistency at scale.

You can start generating product content within minutes. No heavy implementation, no long onboarding. Import your EANs, configure your brand settings, and start producing high-converting product pages immediately.

Your PDPs should work harder.
EANScan gets them there faster.

Book a demo and see how your EANs or seller listings become conversion-focused product pages in minutes.

Book a PDP growth demo